Hardé

Hardé had to look like the standard it sells. I hold the brand: a shield mark built from a book and a rising figure, teal and lime on a deep green base, and Neue Haas Grotesk carrying the type. The system scales from a favicon to a stage backdrop without losing itself, which is what let everything after this stay consistent.

The old site read like a filing cabinet: long menus, stock photos, and a homepage that made you hunt for the point. We rebuilt the whole thing around one promise, real people, real growth, real impact, and put the 45,000-strong community up front. A calm grid, one confident headline, the programmes two clicks away, and a colour system that finally looks like a school people choose.

The same system carries across every programme page: a dark hero lit by a soft teal glow, one bold headline, the curriculum laid out week by week, and lime held back for the one button that matters, apply now.

Behind the marketing site sits a full learning platform: courses, cohorts, progress, certificates, and an admin side that keeps tens of thousands of accounts moving. The management screens Hardé inherited did the job but showed their age, dense tables and default styling, so redesigning the whole product surface is the work in flight now. Below is the current product demo, cut for launch, and the app in hand.

Every release ships with a film. This is the announcement that carried the rebuild to the community, cut to the brand’s motion system: the shield mark, the teal-and-lime palette, and the line the whole thing hangs on, because you can.

Hardé does not stay online. It shows up at graduations, business-leader hangouts and campus workshops, so I design the brand for the room too: exhibition booths, printed programmes and pamphlets, calendars, bookmarks and cards, all cut from the same system as the site.

Hardé grew from a course catalogue into a brand that looks the part of the education it sells. The same visual language holds steady from a homepage to a course screen to a launch film to a booth, for a school building the next generation of African business talent.

BLEP is one of the programmes inside this brand, and its campaign is told in full as its own case. See the BLEP design system.