Talstack
A learning platform, dressed for African teams.
Talstack helps HR and People teams set goals, review performance and deliver training. I carry its visual identity across everything that is not the product interface: the logo, the social design language, the launch campaigns and the course slides.
One visual language, held for two years.
The work is not one project, it is a standard kept steady while the company changes around it. A partnership announcement and a course slide should look like they came from the same place, because they did.
The opening of the 2025 sales deck
#184C04
Grow your people. Grow your institution.
For the launch with a microfinance training partner, the campaign rests on one promise: 400 expert-led courses from Africa's top operators, on demand. Deep green and gold, a big serif headline, and ten course categories on a grid you can read in one pass.
The courses are the product.
So the lessons got the same care as the homepage. A slide system for the non-instructor-led courses: one grid, generous type, a soft gradient motif, and numbered cards that keep dense material readable at video size.
One brand, every surface.
400+
Courses fronted by the launch campaign
10
Course categories on one legible campaign grid
2yr
Brand held across social, campaign and course design
Grow your people. Grow your institution.
One design document, every channel.
Talstack ships a lot of announcements, so the social work runs on a design document rather than one-off posts. One master layout with rules for type, photo treatment and colourway, re-skinned per audience and per channel.
The social design system
Proof that it flexes: the partnership announcement with British International Investment. The same layout holds across three skins, then reflows into email without losing the system.
One layout, three partner skins