Talstack

Talstack sells software to serious teams, so the site had to read clean and credible before it reads clever. Warm light, a calm grid, one coral accent on the words that matter, and the product itself doing the talking. It sits behind a row of Africa’s better-known companies without shouting.

For the launch of Talstack with a microfinance training partner, I built a campaign around one promise: 400 expert-led courses from Africa’s top operators, on demand. Deep green and gold, a big serif headline, and ten course categories laid out so the offer is legible in a single glance.

A learning platform lives or dies by its courses, so the lessons got the same care as the homepage. I built a slide system for the non-instructor-led courses: one grid, generous type, a soft gradient motif, and numbered cards that keep dense material calm and scannable.

Across two years I have carried Talstack’s brand through web, social, campaigns, course design and more than fifty motion pieces. It is the deepest engagement I have had: the same visual language, held steady from a homepage to a course slide to a launch poster, for a brand building the future of work in Africa.