TradeGROW

Campaign conceptNarrativeWebinarEbookProduct pages2026

One look you can recognise from across the room.

TradeGROW helps B2B teams turn trade-show leads into tracked revenue in HubSpot. I built the campaign as one concept that runs from a social cover to a webinar deck to a C-suite ebook to the product pages, without restarting anywhere.

Campaign and brand design, embedded in the Diaz & Cooper agency pod. 2026.

Sales, treated like status.

The Mastery Kit: electric lime over deep purple, one growth arrow rising through every layout, and portraits shot like a beauty campaign rather than a software ad. It looks expensive, which is the point in a category that mostly looks like a spreadsheet.

The concept

TradeGROW Mastery Kit cover, a model with green eyeshadow and the growth mark

Mastery Kit cover, a woman holding a tablet showing the TradeGROW dashboard

Mastery Kit cover, a woman with a lanyard on a trade-show floor

Six values, and a rule for where each one goesColour

#6E00E7

Violet

The campaign's ground. Every cover starts on it.

One story, four beats.

Promise, Old Way, TradeGROW Way, Results. A social caption, a webinar slide and an ebook chapter all get the same skeleton, so the campaign argues once and repeats itself on purpose instead of by accident.

The framework

The four-beat narrative as a card grid: Promise, Old Way, TradeGROW Way, Results

The old way spills leads on the floor. The TradeGROW way scans them into revenue.

The $2.4 Billion Problem, a jar spilling trade-show business cards — The metaphor: a jar of business cards, spilling revenue

Same concept. Every room.

A 27-slide webinar deck for the live pitch, a C-suite ebook for the decision maker, and a run of social covers for the feed. One system flexing to fit each channel without losing itself on the way.

Webinar, ebook, social