Vive l’Amour

Vive l’Amour reads love past romance: self-love, culture, spirituality and vulnerability. The idea was a community dance and love gathering, an African party with a soul, and the visual language had to hold all of that without turning soft.

I ran it as a self-initiated project on purpose. No client guardrails, no scope to protect. Just a chance to see how far a single idea can stretch when I own every decision from the mark to the merch.

The whole brief sits in one glyph. A V and an A for Vive l’Amour, with a heart folded into the join. It is drawn on an axis rather than eyeballed, so it holds as a stamp, a pattern tile, a badge or a spinning bumper without redrawing.

One green, one cream, two yellows and a near-black. A set of geometric patterns built off the same grid as the mark. And the line that carries everything it touches: WE ARE LOVE, set huge, cropped hard, sitting over black-and-white portraits.

The key visual does the heavy lifting. WE ARE LOVE runs the same on a portrait, a flat colour field, a man or a woman, and still reads as one campaign.

A system earns its keep on the artefacts, not the logo sheet. So I ran it all the way out: posters and invites, a tiered ticket band, attendance badges, street signage, wayfinding and merch. Same parts, rearranged, unmistakably one event.

The monogram was built from separate parts, so it animates by assembling itself. The headline behaves the same way: WE ARE LOVE snaps together on beat. Same geometry as the static system, now with timing.