Vivel’Amour

Self-initiatedIdentityPattern systemApplicationsMotion2026

A full brand for a gathering that doesn’t exist yet.

Vive l’Amour is a fictional community dance and love event. I built it end to end on my own brief, to see how far one idea stretches when nobody is protecting a scope. Love read past romance: self-love, culture, spirituality and vulnerability.

Identity, system and motion. Self-initiated, 2026.

Afro-centric motifs, modern type.

An African party with a soul, and a visual language that had to hold all of it without turning into a wedding invitation. No client guardrails and no scope to protect, which is the whole reason the system runs as far as it does.

A community-led love experience

The primary lockup

Reversed, on brand green

A V, an A, and a heart in the join.

The whole brief sits in one glyph. It is drawn on an axis rather than eyeballed, so it holds as a stamp, a pattern tile, a badge and a spinning bumper without redrawing.

The monogram

One mark, many fills

Five values, and a rule for where each one goesColour

#2F4128

Green

The ground of the whole event. Signage, invites and the room.

One line carries everything it touches.

WE ARE LOVE, set huge and cropped hard. It runs the same over a portrait, a flat colour field, a man or a woman, and still reads as one campaign. Behind it, a set of geometric patterns built off the same grid as the mark.

Colour, pattern and one loud line

The Vive l'Amour pattern library, stripes, checks, spirals and dots — The pattern set, off the mark's grid

Vive l'Amour colour scheme swatches with hex values — The palette, five values

WE ARE LOVE key visual, a woman laughing in black and white behind the line

WE ARE LOVE key visual, a man in black and white behind the line

WE ARE LOVE key visual in green and yellow, type only

WE ARE LOVE key visual in yellow, type only

A system earns its keep on the artefacts, not the logo sheet

Scroll sideways

Vive l'Amour event poster with hand-drawn dancers and event details — **Event poster**Hand-drawn dancers, the full bill

Guest invite posters for Patricia Nkapatu and DJ Arimpala — **Guest invites**One layout, any name

Vive l'Amour ticket bands in Regular, VIP and VVIP tiers — **Ticket bands**Regular, VIP, VVIP

Vive l'Amour attendance badges for each ticket tier — **Badges**A tier you can read across a room

Vive l'Amour street signage, WE ARE LOVE banners along a fence — **Street signage**The line, at fence length

Wayfinding sign reading Bole This Way with an arrow — **Wayfinding**Bole this way

WE ARE LOVE merch scarf laid flat with the food and culture pattern — **The scarf**Merch, flat

The Vive l'Amour patterned scarf draped over a chair — **In the room**The same scarf, worn in

Reusable cupThe mark, at hand size

The mark was drawn to move.

The monogram is built from separate parts, so it animates by assembling itself. The headline behaves the same way: WE ARE LOVE snaps together on the beat. Same geometry as the static system, now with timing.

Built in After Effects

The headline, snapping together

The monogram, assembling itself

One idea, taken the whole distance.

From a single monogram to patterns, tiered tickets, street signage and merch, with nothing borrowed from outside the system.

Monogram, drawn on an axis and reused at every size

Ticket tiers, each with its own band and badge

Applications shipped, poster to merch to wayfinding

We are love.

Vive l’Amour, a community dance and love gathering