A painter who
thinks in systems.

I trained as a doctor of veterinary medicine. Seven years of clinical training drills one habit in: look before you act, diagnose before you treat. I still open every job that way.

So I don’t start with a logo. I start with the examination: the market, the competitors, the customer who has to pick you in a few seconds. Then I build the identity as a system. Logo, colour, type, voice and motion, set so the brand holds on a billboard, a takeaway bag or a phone screen.

I have been designing for clients since 2018, freelance at first, while I was still in vet school. Eight years on, that method has built brands in food, fragrance, education, retail and tech. In-house, through a US agency, and in my own studio. The throughline is contemporary African design and systems thinking, and the test is whether the work still holds a year after launch.

I work as a brand designer, a motion designer and a product designer, usually all three on the same project. I paint as well, mostly mixed media, and that is where I test ideas with nobody’s brief attached. A brand that stops at the logo isn’t finished.