The vet who
became a brand designer.

I trained as a doctor of veterinary medicine. Seven years of clinical training teaches you one thing above all: look carefully before you act. Diagnosis before treatment. It turned out to be the best design education I could have had.

That’s how I work with brands. I don’t start with a logo. I start with the examination: the market, the competitors, the customer who has to pick you in a few seconds. Then I build the identity as a system. Logo, colour, type, voice, motion, all set up so the brand holds together on a billboard, a takeaway bag, or a phone screen.

Eight years in, that method has shaped brands across food, fragrance, education, retail and tech. Some in-house, some through a US agency, some in my own studio. The throughline is contemporary African design and systems thinking. Work that reads before it’s explained, and holds up after it launches.

Today I work as a brand designer, a motion designer and a product designer. Usually all three on the same project, because a brand that stops at the logo isn’t finished.