BLEP

Design systemCampaign wavesPrintMotion2024 to 2026

Don’t design the post. Design the machine.

The Business Leadership Executive Program markets all year. Every cohort needs a launch wave, countdowns, facilitator features, masterclasses, event creatives, certificates and testimonial cuts, across feed, story, wide and print. So instead of designing posts, I designed the library that makes them.

Senior Visual Designer, Hardé Business School. In-house, 2024 to 2026.

The same layouts were being rebuilt every cycle.

Auditing past waves showed one thing over and over: same anatomy, new colours, quality drifting from one cohort to the next. Several waves run at once, so the bottleneck was never taste. It was repetition.

Campaign audit, workload math

Every wave reuses about ten layout anatomies. They should be components, not files.

Waves differ mainly by colourway. Colour belongs in a variant property, not a redesign.

Formats are predictable: 1080×1080, 1080×1350, 1080×1920, 1920×1080. Every master should ship in all four.

One card. Eleven faces.

The instructor card is a single master component with a variant property. Swap the property and the photo, name and title change together. Build one card, get the whole faculty.

Figma component library

An isolated BLEP instructor card component, the facilitator photo fading into the navy field

Photo slot Masked, fades into the navy field, swappable per instructor.

Name Bound to the variant property.

Title and company Bound to the same variant.

The instructor component set, all eleven faculty variants in a row — One component, eleven instructors, swapped by a single property

The BLEP master post composed with the Peace Bamidele instructor variant

The same BLEP master post with the Tayo Osiyemi instructor variant

The same BLEP master post with the Gbenga Totoyi instructor variant

Same master post, three instructors, zero redraws

Six values, and a rule for where each one goesColour

#214889

Navy

The programme's voice. Every master layout starts here.

Only the property changes. The anatomy holds.

Same master component, three colourways, all real shipped exports. Hierarchy, slots and spacing are identical in every one of them. A new wave is not a redesign, it is a selection.

Colourway variants

BLEP master layout, blue colourway variant — **Blue**Cohort launch

BLEP master layout, orange colourway variant — **Orange**Countdown

BLEP master layout, white colourway variant — **White**Masterclass

And every master ships in every format. The same design, resized as a component across feed, story and wide, never redrawn.

A BLEP design in the 1080 by 1350 feed format — **Feed**1080×1350

The same BLEP design in the 1080 by 1920 story format — **Story**1080×1920

The same BLEP design in the 1920 by 1080 wide format — **Wide**1920×1080

Four campaign waves, every instance out of the same library

Scroll sideways

BLEP cohort launch flyer, the faculty lineup on the white and teal colourway — **Cohort launch**White and teal wave

BLEP February 2025 cohort flyer, nine faculty portraits on the magenta colourway — **February 2025**Nine faculty, magenta wave

BLEP July 2025 cohort flyer, faculty row on a navy and amber gradient — **July 2025**Navy and amber

BLEP February 2026 cohort flyer, faculty lineup on the yellow colourway — **February 2026**Yellow wave

BLEP masterclass card, Strategy for Business Leaders — **Masterclass**Strategy for Business Leaders

Countdown post, three days to the Sales and Marketing Masterclass — **Countdown**Three days out

Business Leaders Hangout invitation — **Hangout**Food, merch, games, networking

BLEP February 2025 cohort closing ceremony invitation on purple — **Closing ceremony**February 2025 cohort

BLEP Open Mic Night poster — **Open Mic Night**Career stability against the jump

BLEP online cohort banner with the full faculty strip — **Online cohort**Full faculty strip, apply now

The same parts, printed wide.

The library composes billboard and large-format layouts too. The faculty strip along the bottom of each board is the instructor component, at scale.

Out of home

Ultra-wide BLEP billboard strip carrying the whole campaign in one band

BLEP billboard design, value proposition headline with the full faculty strip

BLEP portrait billboard design with cohort details, QR code and faculty

It reaches print, and it moves.

A programme brochure set carries the system onto paper, and the same palette and type run the campaign film and social cut, so a wave looks like itself in every medium it lands in.

Brochure set, campaign film